I’m honest with you, when people began discussing artificial intelligence (AI) within marketing approximately two years ago, I thought it would be nothing but robots sending automated emails and low-quality, impersonalized marketing content. While sitting at my desk, sipping on an increasingly warm cup of coffee, I couldn’t help but wonder whether all of the time, effort, and education I had invested in developing and maintaining my marketing skills over the years were being rendered useless.
In 2026, I transitioned from skepticism to advocacy for AI-Based Marketing, which became essential in digital marketing by predicting consumer behaviors and delivering personalized experiences, rather than just automating tasks. I found manual testing and data analysis exhausting, making the adoption of AI a game-changer for my campaigns. I will share tools that support AI marketing efforts and insights on what to expect in 2027.
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What Is AI-Based Marketing?
AI-Based marketing refers to the utilization of artificial intelligence technology to generate predictive and automated decisions from big data. This allows marketers to create personalized experiences for their target audiences, and to dynamically adjust and optimize marketing efforts as they evolve, providing marketers with a strategic level of intelligence rather than just an operational one.
How Does AI-Based Marketing Improve ROI for Marketers?
Artificial intelligence enables marketers to find patterns that humans tend to overlook. With the ability to analyze large volumes of consumer data, AI Based Marketing tools enable businesses to determine the audience segments that are most likely to be converted into paying customers. These businesses will then apply their advertising budgets to the highest converting channels. McKinsey (2025) has reported that businesses utilizing A.I. in digital marketing for personalization have experienced increases of 10-30% in their conversion rates.
What advantages does using artificial intelligence (AI) present for marketing?
- Hyper-personalization –Allows organizations to provide each consumer with unique content that increases their engagement from 20-40% (Source: Salesforce, 2026).
- Predictive analytics – Predicts what a customer will do next so that organizations can either prevent them from leaving as customers or take advantage of impending market trends.
- Automation – Automates time-consuming activities such as entering data into spreadsheets and generating reports; this allows organizations’ strategic planning teams to focus on developing innovative marketing strategies.
Q: Is AI marketing only available for big companies?
A: NO! While enterprise-based solutions do exist, there has been a tremendous increase over the past couple of years in cost-effective and easy-to-use AI-based marketing solutions for smaller and medium-sized businesses. Many platforms have created entry-level pricing, which makes sophisticated AI Based Marketing strategies available to all organizations.
Q: Will AI eliminate the need for human marketers?
A: No. However, organizations that choose not to use AI to enhance their marketing will be replaced by those who can utilize AI’s capabilities. AI performs all aspects related to data analysis and identifying patterns; however, it cannot understand people emotionally, culturally, and creatively. In the future, organizations will work in conjunction with AI, using AI to identify potential opportunities and customers while using their team members to develop messaging that tells a compelling story.
AI Marketing by the Numbers (2026)
Let’s take a closer look at what you want to do before getting into the tools. As it stands,s some very clear numbers show how important this is:
- 74% of today’s marketer uses one or more AI-based tools as part of his/her regular workflow, compared to 48% of two years ago. HubSpot, “The 2026 State of Marketing Report”
- Businesses that use AI for personalized messaging have reported an overall increase of 30% in conversions. McKinsey, “AI in Marketing, 2025
- No Code Personalization Tools, such as Mutiny, will be adopted by 60% of all B2B businesses by 2027. Gartner
- Companies with advanced AI-based marketing processes have a 50% chance of reporting significant increases in Revenue. Deloitte, “Digital Maturity & Growth,” 2025
Conversion Uplift: AI vs Traditional Marketing
Traditional Marketing: ████████████████░░░░░░░░░░░░ 15% avg. conversion
AI-Powered Marketing: ████████████████████████░░░░░░30% avg. conversion
└─────────────────────────────────┘
0% 100%
Source: McKinsey AI in Marketing Report 2025
Numbers don’t lie. The gap between AI-powered marketers and everyone else is widening fast.
Powerful AI Tools Transforming Marketing Today
Let’s get into the good stuff. I’ve tested a ton of tools over the last 18 months, and these six — Jasper AI, Midjourney, Mutiny, Seventh Sense, and Albert.ai — have earned a permanent spot in my stack.
Jasper AI
Ideal For: Content creation and scalable content
Important Features: Begins at $39 per month. Brand voice may be customized.
What it is / what it does: Jasper AI is an artificial intelligence writing tool for creating content at scale. Jasper AI will generate entire websites, email campaigns, ad copy, and blogs based on your brand’s preferences.
Why I like it: I would stare at a blank page for hours trying to come up with something creative to start my newsletters. I’d love to tell you about a project I did recently. A campaign for one of my industrial adhesive clients wasn’t exactly the most exciting topic. Jasper AI helped me turn the technical language into 10 articles in two days. The articles were significantly more successful than some of our highest-performing articles from last year. Jasper AI provided the framework that we could use to develop our own unique voice for the client’s audience.
Update / mini case study (recent): According to a 2025 report from Gartner, there are now three times as many marketing professionals using generative AI in their work compared to two years ago. An agency I have worked with was able to reduce its time developing content by 60% when it implemented Jasper AI. As a result, the agency was able to double the number of clients they had while keeping their same staff size, including no additional writers.
Pros:
Exceptionally fast drafting of content. Strong long-form content generation capability.
Cons:
All output must be reviewed by a human for nuances. Will sometimes generate generic type content if not given enough detail or a prompt.
Pro tip:
Don’t ask Jasper AI to simply ‘write a blog post.’ Give it the information you’ve researched, your main topics, and the desired tone. Use Jasper AI as a smart intern who works tirelessly to help you get started on a project rather than relying solely on Jasper AI for a final product.
Midjourney
Midjourney is an AI-based image generation tool accessed via a paid subscription on Discord, allowing users to create unique visual content from written descriptions. It is particularly useful for producing original art, social media images, blog headers, and advertisements without the need for photographs or licensing fees, thus reducing costs. The tool is favored for its ability to generate distinctive imagery, as seen when creating surreal representations of remote work for a campaign.
Midjourney is a paid AI image generation tool that operates through Discord, allowing users to create unique visual content from written descriptions. It is particularly useful for producing original artistic pieces, social media images, blog post headers, and advertisements without the need for stock photography, thus reducing costs associated with image licensing. The tool is appreciated for its ability to create distinctive visuals, as demonstrated in a campaign about the future of remote work, where surreal images of people working in nature were generated.
Ideal For: Creating visual content
Key Facts: Paid subscription model; uses Discord as the platform through which users can access the tool.
What it is/what it does: Midjourney allows you to generate images using an AI tool based on written descriptions. While this application is primarily useful for creating original artistic pieces, its capabilities allow users to create one-of-a-kind social media images, blog post header images, and advertisements.
Why I like it: I find that most stock photography has become extremely repetitive. As such, when we were launching a new campaign about “the future of remote work,” I wanted to create something different from what everyone else would be posting. Using the Midjourney tool, I generated surreal images of people working remotely while floating above waterfalls or other areas of nature.
Recent update/statistic: The global generative AI market is expected to grow by a compound annual growth rate (CAGR) of 34.6 percent from 2025 to 2030 (Grand View Research). This represents a significant shift towards AI-generated ideas.
Pros
- An endless number of unique images at a low cost
- No copyright concerns regarding stock photos
Cons
- To get the best results requires knowledge of the structure of the writing prompt.
- May limit the amount of information included within the text description
Pro tip: Use both Midjourney and Jasper AI together. Write out all creative ideas for a campaign using Jasper AI, and then take those creative ideas and write out a prompt for Midjourney to produce visually appealing images based on those creative ideas.
Mutiny
Ideal Use Case: Personalize websites using no code.
Core Facts: Starting at approximately $249/month; connects to leading analytics systems.
Summary: Mutiny is a no-code application allowing you to create customized (personalized) web pages for various customer groups using the same website. Using no coding, you may display unique page content depending upon specific details about each visitor,r such as business type, company size, visitor history on your website, te or even which advertisement they have responded to.
Why I Like It: Before working with a B2B SaaS client selling to both HR executives and IT executives, I always thought that personalization was just going to be an expensive series of development projects. After utilizing Mutiny with my client, we were able to create two different versions of their home page in under three hours. The version designed for HR included messages regarding “streamlining onboarding”, while the version designed for IT included messages about “security and integration”. Within six weeks, the number of demo requests increased 34%. This was like doubling the size of our marketing department almost overnight.
Recent Development / Statistic: By 2027, Gartner expects that 60 percent of B2B companies will utilize no-code personalization tools similar to Mutiny to orchestrate their customers’ website experiences. In contrast, less than 20 percent of B2B companies utilized these types of applications in 2024. The barriers are rapidly disappearing.
Pros
- No programming knowledge needed
- Divide into Account, Industry, Behavior, and Source
Cons:
- Higher upfront costs for smaller businesses
- Greatest value for B2B or high-intent B2C prospects
Tip: Start by creating a single customized page experience for your most valuable segment. Examples include “paid advertising visitors” or “trial users returning to the website”. Once you’ve measured the increase in engagement, begin expanding from this initial experience.
Seventh Sense
Best For: Optimizing email marketing
Important Details: The Seventh Sense Platform combines with HubSpot and Marketo.
What it is / what it does: The Seventh Sense Platform analyzes the unique individualized email engagement patterns of subscribers using Artificial Intelligence (AI). The system will send each email at the exact time the individual subscriber is most likely to open the message,ge instead of sending all messages at one time to a single list.
Why I liked it: I was hesitant about how much of a positive impact this would have. In reality, it had a huge effect. Open rates improved by 30%, and click-through rates increased by 20%. Our emails went from being another piece of junk mail to arriving while individuals checked their inboxes.
Recent update/statistic: According to an Omnisend Benchmark Report issued in 2025, open rate performance utilizingAI-optimizedd send times can reach as high as 25% better than those utilizing standard send/batch methods
Pros
- Significantly increases email engagement.
- Very simple set-up when combined with compatible CRM platforms.
Cons
- More effective with large, active email lists.
- Too expensive or too complicated for smaller lists.
Pro tip: Because this tool utilizes engagement metrics, the larger and more engaged your subscriber base, the more effective this product will be. Before investing in this type of technology, consider running a reengagement campaign on a dormant list.
Albert.ai
The most suitable use case of this tool would be to manage all advertising budgets across multiple channels.
Key information:Albert.ai is an Enterprise-Grade Advertising Budget Management Tool that will automatically distribute advertising budgets across all available channels.
What is it?Albert.ai is an artificial intelligence (AI) Digital Marketing Assistant, which will independently plan, buy, optimize, and monitor all of your Paid Media campaigns across Google, Facebook, Instagram,m and other social media networks. In addition to monitoring performance in real time, Albert.ai will adjust advertising budgets dynamically based on performance across each channel and audience segment.
Why do I like it? To be honest with you, managing advertising budgets has always been one of my biggest worries as a manager. I was always concerned about how much money I was wasting on poorly performing keywords. Albert.ai completely removed that worry from my life. Having access to 24-hour data scientists working around the clock has greatly improved my ability to make timely decisions regarding our paid media efforts. Over the course of a 6 month campaign period, Albert.ai provided consistent returns that averaged an increase in Return On Ad Spend (ROAS) of 18%.
Most Recent Data / Statistic: Forrester Research has published a research report on autonomous marketing technologies such as Albert.ai. The report states that these types of autonomous marketing tools are quickly becoming a required element for companies competing in large markets. These technologies allow marketing teams to grow their advertising operations exponentially without hiring additional team members.
Advantages / Disadvantages Compared To Alternatives: When compared to using either Google Ads or Meta Ads Manager as the primary means of managing advertising budgets, the main advantage that Albert.ai provides over these alternative options is full automation of advertising budget optimization. This type of continuous learning and adaptation allows for a reduction in manual advertising management by up to 80%, along with increased Return On Ad Spend due to the dynamic allocation of advertising dollars continually.
Pros
- Runs automated optimization for maximizing ROI
- Greatly reduces the manual workload associated with advertising departments.
Cons
- A considerable amount of money needs to be spent on advertising before Albert.ai can provide optimal results.
- Those individuals who want complete control over their own processes may find it difficult to work effectively within an environment where the majority of tasks are handled automatically.
Tips: Do not simply set up Albert.ai and leave it running. As great as the technology is, your supervision is also important. Take some time every week to review and analyze the strategic choices made by Albert.ai so that there are no disconnects between what it is doing and what your overall brand story is.
Real World Use Cases of AI-Based Marketing
Theories are one thing, but let’s get down to business. How do some of these tools really work in the real world?
Retail
Challenges: Increase Average Order Value (AOV), decrease Cart Abandonment.
Solution: Use an Artificial Intelligence-based Product Recommendation Engine that will provide your customers with the right product in real-time based on their shopping habits.
Results: In three months, this medium sized Fashion Company utilizing an AI Recommendation Engine saw a 28% increase in AOV and a 15% decrease in Cart Abandonment.
B2B Software as a Service
Challenge: Convert website visitors into qualified Demo Requests.
Solution: Personalize Landing Pages through the use of tools such as Mutiny, depending upon Industry, Company Size, and Referral Source.
Example: Human Resources Leaders will see Messaging related to “On-Boarding Efficiency,” and Information Technology Leaders will see Messaging related to “Security and Integration.”
Results: Using AI-based marketing tools like Jasper AI and Mutiny, this B2B SaaS client increased demo requests by 34% in just two hours of setup. Not One Developer was Required.
Content Creator/Agencies
Challenge: Create consistent and high-quality content at Scale without Burning Out.
Solution: Utilizing a Workflow that includes both Jasper AI for Copywriting and Mid-Journey for Visuals Creates a Complete Content Production System.
Results: Marketing Agency Cut Time Spent Creating Content by 60%, Took on 40% More Clients without Hiring Additional Writers.
Email Marketer
Challenge: Low Open Rates and Poor Engagement due to Batch-and-Blast Emails.
Solution: Seventh Sense Analyzes Individual Subscriber Behavior and Delivers Each Email to Your Subscribers at the Exact Time They Are Most Likely to Engage.
Results: Within the first month alone, Open Rates increased by 30%, and Click Through Rates Were Up 20%.
Visual Engagement Section
AI Visual Content Example
Below is a real image I generated using Midjourney for a recent campaign. The prompt was: “futuristic marketing dashboard with flowing data streams, warm lighting, photorealistic, 4k.”
Actual Image:
This single image replaced a $500 stock photo budget and got more engagement than any generic visual we’d used before.
Website Personalization Example
Here’s a real before-and-after from a Mutiny personalization test we ran for a B2B SaaS client:
| Before (Generic) | After (Personalized for SaaS Founders) |
| “Streamline your workflow.” | “Built for founders scaling past $1M ARR.” |
| “Book a demo.” | “See how we help founders like you.” |
| Generic product screenshot | Customer story + specific ROI metrics |
Comparison: Which AI Marketing Tool is Right for You?
| Tool | Best For | Key Feature | Starting Price | Next Year Outlook |
| Jasper AI | Content Teams | Brand voice & long-form | $39/mo | Focus on multi-modal content (text + image) |
| Midjourney | Creative Teams | Original visuals | $10/mo | Enhanced realism and video generation capabilities |
| Mutiny | B2B Marketing Teams | No-code personalization | ~$249/mo | Expansion into predictive personalization |
| Seventh Sense | Email Marketers | Individual send-time optimization | ~$100/mo | Integration with more ESPs beyond HubSpot/Marketo |
| Albert.ai | Paid Media Managers | Autonomous ad buying | Custom | Increased use of predictive targeting to reduce ad waste |
How to Choose Your AI Marketing Stack
The number of choices can be overwhelming (Jasper AI, Midjourney, Mutiny, Seventh Sense, Albert.ai) – How do you know which direction to take? I’ve got some general advice on that.
Ask yourself these three basic questions:
- Where is your largest bottleneck? Are you struggling to create content? Optimize Ads? Personalize your website? Analyze Data?
- What is your budget? There are several cost-effective tools available ($1-$5/month), while other tools may require a large financial commitment.
- How technologically savvy is your team? A complex Enterprise Tool will provide little benefit if no member of the team has experience using it.
Here are quick recommendations based on user type:
- Beginners: Use Jasper AI as your first step in creating content as an “all-in-one” starting point. Jasper AI offers a relatively easy learning curve and provides instant results.
- Experts: Use Albert.ai for advanced Ad Optimization or use the tools individually (Mutiny, Seventh Sense, etc.) and integrate them into a Custom Workflow utilizing a comprehensive CRM.
- Budget Conscious: For visual elements – use Midjourney. Also, consider using the Free Tier of an AI Assistant for Copywriting.
Key Takeaways at a Glance
Top Picks at a glance.”
- “mid journey,” with pricing starting around “$30 per month”, provides users unlimited, unique, and licensable visual elements (images), making it ideal for those needing many images.
- Jasper AI is the best option for “Beginners” as it has a user-friendly interface and focuses primarily on creating content. Thus, it will be the least intimidating platform in which to begin utilizing.
- Mutiny is the best way to “personalize”. It is a great product if you have a large number of visitors converting to customers via your website.
- Seventh Sense offers the most Value to “established” e-mail lists. In short, by using this service, you can expect a significant increase in customer engagement (i.e., responses) directly correlated to increased revenue.
- Watch for the emergence of “AI agents” next year — autonomous platforms that do not simply provide suggestions, but instead actually create, execute, and publish multi-step marketing campaigns.
FAQ
Do I have to get all of them at once?
Absolutely not. This will lead to burnout as well as a waste of money. Find the problem area that is hurting you most. If writing content is a struggle, then you should probably go with Jasper AI. If your site is not converting, then check out Mutiny. If your email open rate is very low,w then maybe Seventh Sense is what you want. Build your AI-based marketing plan one tool at a time.
How do I measure ROI on an AI marketing tool?
Measure the amount of time you save and the lift in performance. Track your baseline numbers before you put this tool in place (i.e., number of hours spent on creating content, Ad Return On Advertising Spend (ROAS), Email Open Rate, etc.). Then, after putting the tool in place, compare those new numbers against the cost of the tool to determine your total profit/loss. A 2025 Deloitte Study shows that Companies with advanced AI capabilities are 1.5 times more likely to achieve significant Revenue Growth through their Marketing Efforts.
Is AI used in marketing Ethical?
It all depends on how you choose to use it. For AI to be ethically used in marketing, you must provide transparency as to how your company collects data, avoid manipulating consumers with targeted ads,s and make sure AI does not further reinforce biases already present. In 2027, you can also expect there to be much stricter regulations surrounding the use of AI in marketing, specifically when it comes to consumer data.
What are the largest errors that individuals make when they implement AI into their marketing strategies?
The largest error is assuming that because you now have an AI tool, such as Jasper AI or Mutiny, you no longer require a solid strategy to effectively utilize it. The second largest error is simply generating content with AI tools without editing it first. AI is a wonderful assistant; however, a human needs to direct it and ultimately make sure that the final product reflects the essence of your brand’s personality.
Conclusion
The fear of AI taking the personal touch out of marketing that I had has been reduced to something nearly amusing in retrospect. However, instead of making my intuition less relevant than ever before, the use of AI-Based Marketing platforms such as Jasper AI, Midjourney, Mutiny, Seventh Sense and Albert.ai for the analysis of large amounts of data and for performing mundane tasks have given me more time to focus on doing the one thing that makes me happy developing authentic narratives and creating meaningful relationships with my audience.
For small business owners looking to compete with larger teams, understanding the best AI tools for small businesses can level the playing field without breaking the bank, while strategically integrating marketing with AI into your overall approach ensures every channel works smarter. This guide on marketing with AI breaks down practical, tactical steps to implement AI across content, email, social, website personalization, and paid campaigns, helping small businesses drive results efficiently and compete at scale.
